About

DAN KREUTZER is an accomplished sales executive, sales trainer, author, speaker, and a Partner of Samurai Business Group, LLC. He has extensive expertise in business development, product and service marketing, and strategic leadership. Dan is a sharp and intuitive student of human behavior, and has fused his observations with a deep knowledge of sales culture to design the Samurai Sales Mastery™ programs. His book, “How to Put the WIN Back in Your SALES,” seeks to shatter the myths associated with traditional selling, and raise the level of professionalism in today’s salespeople.

The book becomes available on October 1, 2009, in advance of its official release date of November 15, 2009.

Dan boasts a stellar track record in the selling and marketing of high-tech products to the International Fortune 1000 sector. His core industry expertise includes manufacturing, logistics, professional services, and the financial markets. Prior to establishing the Samurai business model in 2001, Dan noticed that formulaic sales practices and pre-packaged solutions were not working. He saw conflicting messages, and felt that professional selling, in essence, was accomplished in spite of the salesperson. Dan sought to simplify relationship building by redefining the sales approach, emphasizing trust, asking questions, and gently guiding people to buying decisions.

Dan is a widely recognized expert in the factors that influence human buying behavior. He is a master sales trainer who knows what works and what doesn’t. He has emerged as an advocate for the professional salesperson. Dan’s instruction is highly focused and transformational. He brings perspective and clarity for his students in the pursuit of sales mastery. Dan stresses fundamentals, but wants to alter the perception that selling is predictable and can be pigeon-holed as a process. He insists that success in sales comes to people who constantly adapt to change and reinvent themselves.

Specialties

• Consultative Sales & Marketing
• Sales & Sales Force Management
• Communication Skills
• Product Development
• Product Positioning
• Startup Ventures
• Customer Service & Support
• Territory Sales
• Key Account Management
• Channel Management
• Human Buying Behavior

BOB LAMBERT brings a solid record of leading/building successful businesses, generating millions of dollars in revenue and growing profits. Over 30 years, experience in strategic business development, marketing and sales for Global 50, Fortune 500 companies and founder of four successful entrepreneurial start-up companies.

Breadth of experience covers; Advertising/marketing, consumer packaged goods, consumer electronics, durable goods, financial services, professional services, retailing, technology, and the Internet. Clients served include; Nestle, Procter & Gamble, Kraft, United Airlines, Citigroup, Charter Consulting, Experian, Kmart, Leo Burnett, Wausau Homes, WinTrust Bank and Whirlpool.

He’s founding partner of the Samurai Business Group®, LLC a sales, management & business development performance firm that’s developed revolutionary, results-driven Samurai Sales Mastery™ & Shogun Sales Management™. The center of these programs is the proprietary Samurai Buying Decision Model™, the first comprehensive methodology based on academic studies, proven science of human behavior, global research and relational communication skills, designed for the economic and market realities of the 21st Century.

Our Goal:

To educate, train and coach individuals and companies 21st Century skills that rapidly increase business opportunities, shorten buying cycles and close more profitable sales.

Specialties

We specialize in Financial Services, Professional Services, Technology, and Manufacturing/Distribution.